We all know Pinterest is a popular social media platform famous for its eye-catching visuals and allows users to explore a wide range of topics.
Now the interesting fact is that Pinterest is testing a new process for advanced ad targeting in its app.This system scans users email to analyze users behavior,engagement and content preference to create personalized and customized experience.
According to Patent Drop,Pinterest is trailing on a new system that scans users’ email inbox to predict and suggest the content that users are likely to find engaging and relevant.And also provide them with better and accurate results.
The system first asks the users for permission to scan their emails which the user remains linked to the app.After that it identifies the areas which the users are interested in,and also recent searches,previously visited places and what are they planning for.
Based on this it provides,
Unique & Personalized content
Auto-generating board
Surfacing posts
For example,if a user receives a travel ticket in their email to a specific place,the system will automatically scan this and suggest the users with most popular places to visit and famous restaurants near to that region.So this provides even more accurate and relevant recommendations.
Pinterest added that this system is a machine learning model which evaluates user’s email and identifies the user’s interests, preferences and users engagement patterns. And also the system decides the strength and sentiment of a user on a particular interest and how frequently it comes up in user’s inbox.
But this addresses a major impact on the user’s privacy concern and also accessing their personal information.
We cannot say that this system will pass the GDPR test,but our expectation is to give importance to users’ privacy and to invest in a measure that addresses the privacy concern.
And not to misuse any appropriate content that they come across the user inbox inorder to maintain a safer environment for all.
What is Pinterest?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.
What exactly Pinterest is used for?
Pinterest can help to develop problem-solving skills while gaining a sense of independence. As they use Pinterest to develop their creative muscles and their research skills, they’ll start to gain a sense of self-reliance.
